According to TED curator Chris Anderson, public speaking matters more than ever. In his book TED Talks, Anderson writes:
"As a leader--or as an advocate--public speaking is the key to unlocking empathy, stirring excitement, sharing knowledge and insights, and promoting a shared dream."
Isn't that what you're trying to accomplish as an entrepreneur pitching an idea or a small-business owner pitching a potential customer?
Your goal is to create empathy, a bond of trust between you and your listener. Your goal is to stir excitement, share knowledge, and promote a shared dream. Effective public speaking is the one skill that can help you achieve all of these results.
Learning the skills
Anderson calls the ability to captivate an audience "presentation literacy," a superpower to pitch your ideas, sell products, and accomplish your dreams. The good news is that Anderson believes the skill is teachable.